Article By Matt Nailor

Okay so we all get told that fizzy drinks are bad for us, but what do they actually do to us? Lets explore it, using coke as an example. So you’ve just consumed your favourite (soon to be least favourite) beverage. What really happens next?

1. After 10 minutes of consuming the drink, 10 yes TEN! Teaspoons of sugar hit your system, this equates to 100% of your recommended daily allowance. So naturally our body would reject this amount of sweetness but it doesn’t, why not? Phosphoric acid added to the drink cuts the flavour and allows you to keep it down.

2. 20 minutes down the line and your blood sugar spikes massively, this causes an insulin burst. In response to this your liver begins to get hold of any sugar that it can and starts storing it as fat   in the body (and there’s a lot of sugar hanging around at this point).

3. So now its been 40 minutes since you finished that coke. Your body has finished absorbing all the caffeine. Your pupils begin to dilate, your blood pressure rises, and in response to this your liver throws some more sugar into the bloodstream. Adenosine receptors in your brain have now been blocked to prevent you from becoming drowsey.

4. After 45 minutes your body increased dopamine production, this in turn stimulates the pleasure sensors in your brain. Just so you know, this is the same effect that heroin has on the brain.

5. Okay so now its been an hour, the phosphoric acis in the coke binds calcium, zinc and magnesium in your lower intestine, providing a further boost in metabolism. This is counteracted by high doses of sugar and artificial sweeteners also increasing the urinary excretion of calcium.

6. Think after an hour that’s it? Think again, the diuretic properties of caffeine from the drink kick in (meaning you have to pee more). Your body will no excrete the newly bonded calcium, magnesium and zinc, meaning it won’t get utilised to strengthen your bones, what a waste! Not only that electrolytes and and water are excreted meaning you become dehydrated.

7. As the party that’s been going on in your body comes to an end you’ll begin to have a sugar crash. You begin to become irritable or sluggish. All of the water that went into your body from the drink has been wasted. But not before it’s infused with valuable nutrients your body could have used for hydrating you or building strong bones and teeth.  Still feel like having another can? Didn’t think so.